L.A. Colors: Liquid Foundation

August 18, 2017

I’ve been trying to get my hands on one of these L.A. Colors Liquid Foundations for a while now, but it seems like everyone is always sold out of the lighter shades. When I went to my local dollar store a few weeks ago and saw they had just restocked the makeup aisle, I was so excited. I chose the shade 312 Creamy Beige because it most closely matched my neck in the bottle, although it did look a little pink.

Packaging & Value
I bought this for $1. It contains less than half an ounce (0.42 oz to be exact) in a plastic pump tube. I have to say I hate the packaging. No where on it does it say “foundation” and the shade name is a bit hard to read as it is on a clear sticker in an awkward spot on the bottle. The pump dispenses such a small amount of product each time, and you have to pump it multiple times every time to even get the foundation flowing. For $1, I guess I can’t complain too much about these flaws, though.

Application & Longevity
This is a very thin, runny formula, so it is a bit hard to apply. It is also very sheer and provides low coverage with a dewy-matte finish. I prefer to use this mixed with another foundation for added coverage, as it does not build easily. It stays put all day on its own over a decent face primer, except around my nose where my glasses sit. I also wish they had more shades in their line.

Results & Recommendations
I do like using this foundation when mixed with a full-coverage formula since I’m a fan of medium-coverage foundations. When I do use it on its own, I prefer to use a powder over it and a primer underneath. I would recommend this to anyone looking for an alternative to a tinted moisturizer or anyone who needs very little coverage. If you’re looking to cover more than a few light spots on your face, I’d skip this as it’s not going to impress you. In the swatch below, I only spread the foundation on the right/bottom portion of my hand. You can see how it almost disappears.

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